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How to Sell Excess Clothing Inventory

Fashion is an ever-changing industry and with every new trend, season, and sale comes excess inventory. This is something that all clothing retailers are familiar with.

Fashion is an ever-changing industry, and with every new trend, season, and sale comes excess inventory. This surplus, comprised of items that haven't sold well, poses challenges to retailers, including storage costs and labor expenses. Efficiently managing excess inventory is crucial for maintaining profitability and business organization. Here are strategies to sell your excess clothing inventory for maximum profit:

Understanding Excess Inventory

Excess inventory occurs when the stock hasn't sold by the end of the product cycle. Factors such as forecasting errors, changing trends, and economic fluctuations contribute to surplus stock. Efficiently handling surplus is vital for overall business profitability.

1. Liquidation

Engaging a liquidation service is a popular method to sell excess clothing inventory. Liquidators purchase surplus directly from retailers, managing the selling process themselves. This eliminates the need for retailers to find buyers, arrange warehouses, or handle logistics. Before partnering with a liquidator, ensure you know the value of your merchandise and choose a reputable company to secure the best price and logistical support.

2. Third-Party Websites

For retailers with smaller quantities of surplus stock, third-party websites like Amazon, eBay, and Kijiji provide platforms to reach new customers. While this option expands your customer base, be aware of the competition and potential price reductions required to attract customers. Selling on third-party platforms involves creating product pages, descriptions, and handling internal storage until items are sold, making it labor-intensive.

3. Discounts and Sales

Offering discounts and running sales events is an effective strategy to boost sales of excess inventory. Steep discounts, ranging from 40% to 70%, are proven to drive sales effectively. Strategic discounting requires careful consideration to avoid significant losses. Different sale types, such as clearance sales, seasonal sales, and flash sales, cater to diverse customer preferences and can aid in efficient inventory management.

  • Clearance Sale: Ideal for quickly selling most stock at low prices.
  • Seasonal Sale: Tied to seasonal changes, attracting shoppers looking for next year's items.
  • Flash Sale: Creates urgency and anticipation, prompting customers to make purchases.

4. Incentivizing Sales

Incentivizing sales involves making a loss on the current item with the potential for future profits. Offering freebies or special deals can enhance brand loyalty and attract new customers. Examples include free gifts for first-time customers or buy-one-get-one deals. While this strategy may not yield immediate profits, it fosters customer loyalty and brand reputation.

Each strategy comes with its advantages and disadvantages, and the choice depends on your specific needs and goals. Liquidation is an efficient solution for recovering the value of excess merchandise with minimal effort and maximum profit.

For a liquidation quote or more information, contact Michaels Global Trading at 888-902-7531 or reach out here.

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